
BRAND VOICE:
Quincy's Pet Store
Quincy’s Pet Store sounds like a friend with a treat in their pocket and a little dog hair on their sweater. It’s a voice with a wagging tail, trading corporate talk for the messy, happy reality of life with a best friend. Warm and loyal, it feels less like a shop and more like a neighbor who’s just as excited to see your dog as you are..




BRAND VOICE:
The Barnyard
The Barnyard sounds like that neighbor who’s always got the game on the radio and a fire going out back. It’s a voice with sawdust on its boots and a handshake that actually means something. No fancy sales pitches here, just the simple language of wood smoke, cast iron, and the crack of a bat. It’s warm, a little rugged, and feels less like a business and more like a friend calling you over because the grill is hot and the bases are loaded.



*Visual mockups created with AI for demonstration purposes**






